MOVEO folding electric scooter Assignment Example | Topics and Well Written Essays - 2750 words

MOVEO folding electric scooter - Assignment Example This has resulted to there being more traffic jams in the cities. It is for this that people are looking for alternate travelling means so as to ensure that they arrive at their destinations faster (Avery, 2010). These methods include reducing the number of time that they use their cars and opt for public transport, and this includes the use of scooters and motor bicycles that are not as prone to traffic. It is for this reason that MOVEO has come up with its own solution to this problem; the creation of a foldable electric scooter. The company has designed a scooter that should help and solve this problem for most people that live near or within the city (Petron, 2008). A marketing solution needs to be created so as to make the most out of the vehicle. The framework that is to be used is to ensure that there is better use and endurance that specificity in the marketing of the product. It is to ensure that there is measurability and achievability in the product marketing structure. The Marketing Communication Planning framework shall be used for this purpose. The process entails studying of the market, coming up with objectives, strategies, tactics and evaluation of the market so as to get th e best of the product while still making profits for the company. The market is one that is constantly growing with more companies venturing into the foldable and green mode of transportation (Belch and Belch, 2009). Furthermore, it is due to the fact that the customers want a more mobile and efficient method of travel from one place to another that makes the market receptive to the idea. The market is lucrative and promising due to the increase in the number of people that are buying cars. This is because, with the increased number of vehicles that clutter up the roads, there will be an increased demand for vehicles that are more mobile and efficient in the sector of maneuvering through traffic. The market is receptive to the scooters that are

Diversity Management as Beneficial For Employees Essay - 1

Diversity Management as Beneficial For Employees - Essay Example This paper illustrates that organization focuses on various factors of diversification such as product diversity, employees, management practices etc. The intention of the organization for diversification remains to maximize profits and increase productivity. It is examined that the effects of diversity are beneficial for the organization, but not for employees. The major factor of this argument prevails that employees had to work even harder and fruits are solely enjoyed by the organization. The key objective of this research work is to clarify ambiguities about diversity management. Critical evaluation and conclusion of this research are decisive to present the real market review. Organizations tend to diversify in order to expand business operations and activities. The motto behind this move is to generate revenues, build stronger human resource management department, systemize operations and explore new markets. Diversity can be very beneficial if it is done in the right way. Div ersity management ensures that greater productivity through employees can be gained. Engaging people from diverse cultures and giving them the opportunity to work in the organization depicts that organization is an equal opportunity firm and is against racism. The positive image of the organization is spread in the market. Problem-solving in management decisions is some of the fruits of diversity management. Creativity and innovation are practiced which brings new revolutionary ideas for the firm to expand its operations. Moreover, new products are formulated and every employee tries its best to be a useful asset for the firm. Diversity gives the organization an opportunity to compete globally as they are employed with staff from all around the world. Globalization of business is fundamental to an organization.